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Subject: Bussines Motivation
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Thank you, very nice video. I learned this in my second year of my study, but never that specific and I never heard of the candle problem before.
Nice presentation. Basically he's describing Web 1.0 business models vs Web 2.0 business models so he's not the first person to see the change in mentality.
In Web 1.0 we saw traditional consumer patterns where websites were offering you a service or product you had to pay for. In Web 2.0 read/write web has replaced read-only web and participation has replaced publishing. But how can we build business models when the users no longer buy products? The incentive is to let the users provide and maintain content, advertise for the site, do customer support and importantly enough offer data to the application. Basically to motivate users to participate - and it is this motivation that rewards cannot conjure...
My only objection to his presentation is that he totally discards extrinsic motivation. yes intrinsic motivation is pretty self-explanatory. If you make a game out of a task it's easier to feel motivated to do it. And it's hardly news that rewards is an anti-pattern, that will only have short lasting effects. But there are loads of extrinsic social motivators that we can choose from: recognition, belonging, peer pressure, competition, cooperation etc. The list goes on.
My take on the presentation? Good argument that reward is an antipattern. Thanks for the link!
Edit: Here is a link to a book that deals with the problem of rewards very well.
(edited)
In Web 1.0 we saw traditional consumer patterns where websites were offering you a service or product you had to pay for. In Web 2.0 read/write web has replaced read-only web and participation has replaced publishing. But how can we build business models when the users no longer buy products? The incentive is to let the users provide and maintain content, advertise for the site, do customer support and importantly enough offer data to the application. Basically to motivate users to participate - and it is this motivation that rewards cannot conjure...
My only objection to his presentation is that he totally discards extrinsic motivation. yes intrinsic motivation is pretty self-explanatory. If you make a game out of a task it's easier to feel motivated to do it. And it's hardly news that rewards is an anti-pattern, that will only have short lasting effects. But there are loads of extrinsic social motivators that we can choose from: recognition, belonging, peer pressure, competition, cooperation etc. The list goes on.
My take on the presentation? Good argument that reward is an antipattern. Thanks for the link!
Edit: Here is a link to a book that deals with the problem of rewards very well.
(edited)
TED Classic
Go to here to see extensive examples of how he uses the Wii remote to create more immersive gaming experiences. Great stuff and I've tried it at home. I even used a candle as IR-pen - with MS Paint open I could draw on my wall with a candle. Pretty nifty stuff ;-D
Go to here to see extensive examples of how he uses the Wii remote to create more immersive gaming experiences. Great stuff and I've tried it at home. I even used a candle as IR-pen - with MS Paint open I could draw on my wall with a candle. Pretty nifty stuff ;-D
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