Subject: Stadium prices - initial analysis

I have spent the last 6 months tarting about with stadium seat prices to try to get a feeling for best prices.

I have focused on 2 groups - the stands along the side and then the stands behind the goals. All of my stands have the same type of seats and analysis works on each section having different prices for each game to avoid influence of weather. I have focused on looking at % filling of each stand and maximum money made in that stand based on % filling and seat price...

The accuracy of price changes has been to within £0.5 per seat.

The answer is that it is tricky.....

It seems to depend on the league you are in / opposition. It may also depend on your own fanbase, form too...

Anyhow.


In III -> Max revenues along sides £7
In II -> Max revenues along sides £7+ (more data and granularity needed)

In III -> Max revenues behind goals £6-6.50
In II -> Max revenues behind goals £6.50-7

So my rough view is that along sides should be £0.5 to £1 more than behind goals, and pricing moves by maybe £0,5 per division....

Hope that helps. Will keep analysing when in II - have just altered my seat pricing again for more data :)

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I don't understand what you mean.

if you want to have an equal filling of stadium that you keep proportion 6/7

2 alongside pitch - 7
6 behind pitch - 6

so if you keep price 9 behind goals that you should keep 10.5 along side

my work simply worked on maxising money.

i.e. setting the "6" sections behind goals to 5.5, 6, 6.5, 7, 7.5 and 8. Then running for a few weeks and looking at the attendance levels (as % of full). Then multiply the % by the money to see which prices gave the theoretical most money.

along pitch only 2 sections so less datapoints. Treat different as they historically used to demand different money.

I have charts showing attendance impact vs pricing too.

dont the quality of the opposition come into it as well very hard one to call id say ill just keep charging them stupid money